Digby Jones:The New Troubleshooter

Digby Jones is a British businessman and politician, who has served as Minister of State for Trade and Investment. In those three documentary, he's helped transform some iconic British companies. In a new challenge,he would helped three ambition companies from would's of furniture, fashion and electronics to succeed.

In the episode I watched, Digby would help a company called Hereford Furniture, which lost £80,000 for the previous year. After walking around the factory and talking to the employees,Digby found the issues. Each department works independently. There are three divisions within one company: import,manufacture and retail. Hereford runs so much that they can't take care of each part. "This range we do is slowly killing us."said by Mike Moxworthy, the boss of the Hereford Furniture. They know the systems in place are not conducive to productivity enhancement and greater efficiently.  Digby knows that tackling inefficiency is one thing vital to the company's future.

In addition to the business scope, the brand is another problem faced by Hereford. Their products aren't marked with a signature or a logo. Digbt suggests them to "create a feeling more than the product on its own".

Five mouths later, the retail customers have been officially notified that the range has been reduced. Mike's daughter, Kate, has created a new brand for Hereford Furniture, which named Hygge, and is waiting for the decision for the IPO.

After watching this video, I learned that the company needs to have accurate positioning, rather than trying to operate in a huge range. On the other hand, the brand effect of a company is also very important which will make customers interested in products.

"Manufacturing at the right product, in the right market, at the right time, it matters enormously." said by Digby Jones.

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